Alejandro Irusta
ENG 101 
                                                Delicious Energy Drinks
What you don’t know CAN hurt you. Everyone thinks a good breakfast and 
the 8hr of sleep should give you enough energy for the day. Teenagers and young 
adults don’t think when they consume a  can of redbull. Do they know what 
exactly they’re drinking? The amount of caffeine each energy drink can contains? 
The harm they’re doing to their health? Are all energy drinks the same? many 
consume 1 monster a day and yet ,they  never bother to read what ingredients it 
contains. What are the main ingredients to all energy drinks? That will be sugar, 
taurine, ginseng, guarana, and B vitamins. People don’t know what these main 
ingredients. Is anyone notifying the world the health risks of the energy drinks? 
Energy drink might have a great taste, and give you that energy for the day, but at 
the end it kills you.
The high caffeinated drinks came around the states about 1997. The 
beverage digest launched the energy drink “RedBull”. Energy drinks are one of the 
fastest growing retail drink markets in the world. At the end of 2001 energy drinks 
sales were of $8 million annually. Just 5 yrs later the energy drink beverage sales 
were up to $3 billion annually. Teenagers and young adults younger than 30 years 
of age are the ones whom consume energy drinks on a daily basis. They assume 
it’s a faster way of getting your energy for the day. The primary target were 
athletes but since the market grew and advertisement, it targeted young adults 
over 18 yrs old. . Products brands like redbull, monster, and rockstar plan to reach 
$9 million this year, since most of the money comes from adults under 25 years 
old. In an article by M.A. Heckman and others state “The popularity of energy 
drinks among the younger generation is evidenced by 34% of 18 to 24-y-olds 
being regular energy drink users(O’brien and others 2008; Mintel 2009). Another 
report found that about one-half of college students consume at least 1 energy 
drink per month in the hope to increase their energy level, to compensate for a 
lack of sleep or to mix with alcohol (Miller 2008). “
The main ingredients of an energy drinks like redbull, monster, and rockstar 
are sugar, taurine, ginseng, guarana, and caffeine. Do the people who consume energy drinks on a daily basis know that? Do they know the effects of each of
these main ingredients? Don’t they know that caffeine is a big major ingredient for
a typical 8 ounce energy drink. It can contain from 40 to 125 milligrams of
caffeine. That’s five times the amount of caffeine found in a soda.That’s a huge
sugar rush that can raise blood pressure and heart rate.
They don’t realize the danger of taurine in energy drinks. Taurine is an 
amino acid that produces in your body naturally. It regulates your heart beat. There is about 1000mg of taurine in a can of energy drink. Having this everyday and as
well too much of it can cause a heart disease, that’s just common sense. It’s a
stimulating effect on the nervous system, which is unnatural. Guarana which I find
the main ingredient in a energy drink. Guarana also known as guaranine comes
from seeds of the guarana plant in South America. These seeds contain high level
of caffeine. The guarana seeds are denser in caffeine than coffee beans, with 3 to 4
percent vs. 1 to 2 percent. According to drugs.com there are many side effects
while consuming guarana, “such as Anxiety; diarrhea; headache; increased
urination; nausea; nervousness; shakiness; tremors; trouble sleeping; upset
stomach; vomiting.” Young adults don’t know this because they’re not told.
Ginseng is a root which increases energy to the body and decreases stress to the
body. People may think this ingredient doesn’t do harm to someone’s body. Side
effects of ginseng are anxiety, headaches, and may develop asthma attacks. Even
birth defects. Sugar and caffeine is in everything we drink and at times into what
we eat. A can of energy can have up to 80mg of caffeine and up to 40g of sugar.
          Does anyone worry about this situation? Do pediatricians know the effects 
of these energy drinks? An article “ Energy Drinks may Harm Health , Especially 
For Children “ by Alice Park explains who actually worries about the harm of  
these energy drinks do to people who consume them and what Dr.Lipshultz is 
trying to explain to the public. The article states “What worries pediatricians like 
Lipshultz is the fact that energy drinks, which are classified as dietary 
supplements, are not regulated by the Food and Drug Administration (FDA). That 
means they don't have to follow the same strict limits that the FDA places on 
potentially harmful ingredients such as caffeine (a primary component of energy 
drinks) that soda makers must follow. Lipshultz became personally interested in 
the issue when children began coming to the hospital after getting sick from energy 
drinks.”  Dr. Lipshultz is warning as many pediatricians as he can about the energy 
drinks. He hopes to get more data for the future about the energy drinks, and the 
consequences that energy drinks cause. People would say something like “energy drinks are the same as sports drinks”. Again Dr Lipshultz was shocked into what
he found different of energy drinks and sports drinks. In the article he said “ “As I
started looking into it, I was very surprised by what I found,” he says.
For one, many pediatricians and families are not aware of the differences between
energy and sports drinks, and confuse the nutritional claims made for sports drinks
with the primarily stimulant-based effects of energy beverages.
Also, before 2010, U.S. poison control centers were not tracking adverse events
related to energy drinks specifically; they monitored only problems arising from
caffeine overdoses. When consumed in high enough amounts over a long enough
period of time, caffeine can cause changes in blood flow and reduce insulin
sensitivity, which affects the body's ability to regulate sugars from food”. Not even
the poison control centers are aware of the caffeine that people are consuming.this
can lead into a horrific tragedy into the population of young adults. Can be
sickness, and maybe even death.
Could there be more ways to explain to the public, more data. Possibly  
make a movie or a commercial, it’s obvious that people don’t know  the harm 
they’re doing to their health by consuming these drinks. The energy drinks 
marketing is increasing as the years go by. Energy drinks targeting young adults. 
They have no clue about the ingredients and their effects. Not even where the 
energy drinks are coming from or a brief history. I’m glad there is at least someone 
like Dr. Lipshultz doing something about explaining the harm energy drinks have.